Sofitel Los Angeles at Beverly Hills continues the year on its artistic path with the launch of the newest collection curated by the contemporary art gallery, The Cool HeART. This comes on the heels of the successful unveiling of its new lobby and restaurant décor featuring 40 one-of-a-kind pieces.
Celebrating the gallery’s second chapter art enthusiast, dealers and buyers attended an exclusive cocktail reception.
Guests discovered a whole new gallery collection from The Cool HeART honoring this time the incredible Giuliano Bekor. Famous and talented fashion photograph, the artist is also known for his spectacular fine-art pieces in which lights and projections play the role of clothes revealing the beauty and the femininity of the human body.
Bekor showcased for the first time 10 exceptional new art pieces, exclusively created for the event, and will present his new cover for the trendy Bello Magazine (to come out in kiosk in March), shot on property among his own creations.
Other major contemporary artists will also join the renewed exhibition, including Brandon Deener and the prestigious French luxury perfume brand Morreale will present the most expensive fragrance in the world offered at $1.5 Million.
The night concluded with an after-party at the bar lounge Riviera 31, the rhythms of DJ Ariel Vromen kept the dance floor packed.
8555 Beverly Blvd.
CA 90048 Los Angeles, USA