*This is a sponsored post. Thank you for your support!
Kicking off Music Festival Season with American Icons
Mastercard, Fred Segal, Rock ‘n Roll and Sunset Strip are all icons in American Culture. They kicked off music festival season with an exciting event – Mastercard and Fred Segal Present Rock n Roll Holy Land An Exclusive and Interactive Experience by MadeWorn!
Visit Fred Segal located at 8500 Sunset Boulevard in West Hollywood, ‘Rock ‘n Roll Holy Land’ will be open April 11 through May 6 during Fred Segal’s regular store hours: Monday through Saturday, 10 AM to 9 PM and on Sunday from 11 AM to 6 PM.
Gene Simmons, Jason Momoa, Blaine Halvorson, Jason Scott Jenkins, Nick Simmons, DJ Cassidy & many others came out and enjoyed music by DJ Classixx.
What’s Next In Retail
The interactive shopping environment is the first in a series of activations that Mastercard will collaborate on with Fred Segal, with the digital display window technology embedded in the store environment. They really took this experience to the next level! Only in LA!!
Making America’s Fashion Scene Great Again (pun intended)
LA’s own MadeWorn brand specializes in handmade, American craftsmanship. They were the creative force at the helm of conceiving the all-encompassing experience around the event. An extensive collection of over 300 vintage and custom garments provided by MadeWorn is available to help shoppers get music festival-ready. It features exclusive merchandise from the brand and artists including Gene Simmons of KISS, Phil Collen of Def Leppard, along with special appearances by B-Real & Sen Dog of Cypress Hill throughout the month.
Fred Segal on Sunset Blvd. opened its eponymous doors in 1961, debuting designer denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. Specializing in the free-spirited mixology of Southern California laid-back luxe, Fred Segal has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades.
To date Fred Segal includes new brands, food, popculture experiences, two flagship stores in Japan, a boutique in LAX and plans for more international locations.
In Store Musical Performances and Treasures
Now until May 6th, music fans will be treated to performances by legendary and breakthrough artists, fireside chats with iconic musicians, and the opportunity to purchase limited edition merchandise.
In the store, visitors will be able to shop a carefully curated selection of products, including a variety of eccentric relics, photographs, and other treasures ranging from a complete 50 foot tour bus to historic neon signs.
“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience. It makes them an ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows,” said Sherri Haymond, executive vice president, Digital Partnerships, Mastercard.
Additional appearances, special events and Snapcode offers for Mastercard cardholders will be announced throughout the duration of the pop-up shop. Follow @Mastercard, @FredSegal and the hashtag #RocknRollHolyLand for more details.
*Thank you Mastercard for the invite!