Vince Camuto to Partner with Universal Pictures
This holiday season, Vince Camuto launches a partnership with Universal Pictures’ Pitch Perfect 3. Now graduated from college and out in the real world where it takes more than a cappella to get by, the Bellas return in the next chapter in the beloved series that opens in theaters December 22. The Vince Camuto Holiday 2017 Campaign, inspired by Pitch Perfect 3, will run from November 16, 2017, through January 31, 2018.
Vince Camuto’s full-scale promotional campaign includes a festive Pitch Perfect-inspired holiday video, national print and digital media, out-of-home billboards, digital content, a social media campaign, brand site takeover, multiple sweepstakes, giveaways, and in-store promotions with retail partner Dillard’s.
Vince Camuto Holiday Campaign x Pitch Perfect 3 Video
The Vince Camuto holiday video stars Georgia Fowler, the brand’s national campaign model, and a cast of six that includes dynamic actors, singers, songwriters and everyday young women from all over New York.
Celebrating the themes of Pitch Perfect 3, the video opens with the Vince Camuto singers—a group of close friends gathered in New York City, eager to perform together. The friends meet in an iconic downtown nightclub where they hit the stage. As the curtain opens, a spotlight tracks the group dazzlingly dressed head to toe in the Vince Camuto Holiday Collection. When they break into a rocking holiday rendition of Haim’s “Want You Back,” it becomes a full-on celebration. Unsurprisingly, they totally crush it.
In casting the video, Vince Camuto looked for enthusiastic singers who embodied the spirit, friendship and infectious energy of Pitch Perfect 3. Among the talent are American Idol finalist Pia Toscano—currently performing with Jennifer Lopez in Lopez’s first Las Vegas residency—and YouTube rock ’n’ roll artist Vanessa Milanesi. The cast also includes Kelsey Elliott, a model and performer who found her passion appearing in musicals as a child; Malaiyka Reid, who has performed in music videos with Madonna and on Broadway; hip-hop dancer Lily Davis; and model and former Miss Oklahoma Teen USA Jessica Lee.
Vince Camuto’s Holiday Campaign video, inspired by Pitch Perfect 3, will be distributed online, in-store and through Taxi TV and JetBlue DIRECTV.
Vince Camuto x Pitch Perfect 3 Sweepstakes
In December, consumers are invited to enter the Vince Camuto x Pitch Perfect 3 Premiere Sweepstakes. The grand prize winner will receive tickets to the premiere of Pitch Perfect 3 in Los Angeles on December 12, 2017.
Additional grand prize gifts include round-trip airline tickets to the event and hotel accommodations sponsored by Delta Vacations, a Vince Camuto luggage set filled with Vince Camuto merchandise and a Bella Vince Camuto Fragrance Gift Set that hits all the right notes.
PITCH PERFECT 3 arrives in theaters nationwide on December 22, 2017.
About Vince Camuto
Vince Camuto is a trend-driven brand for the modern customer seeking versatile products that work from day to night, week to weekend. Key elements of the collections include premium materials, trend-right detailing and affordability. The collections’ price, value and esthetic are unparalleled in today’s retail landscape. Product spans more than 40 categories including women’s, men’s and kids’ footwear, sportswear, dresses, handbags, jewelry, swimwear, fragrance and menswear. Vince Camuto is available at VinceCamuto.com and in more than 2,000 distribution points globally.
About PITCH PERFECT 3
Now graduated from college and out in the real world where it takes more than a cappella to get by, the Bellas return in Pitch Perfect 3, the next chapter in the beloved series that has taken in more than $400 million at the global box office.
After the highs of winning the World Championships, the Bellas find themselves split apart and discovering there aren’t job prospects for making music with your mouth. But when they get the chance to reunite for an overseas USO tour, this group of awesome nerds will come together to make some music, and some questionable decisions, one last time.
Anna Kendrick, Rebel Wilson, Hailee Steinfeld, Brittany Snow, Anna Camp, Hana Mae Lee, Ester Dean, Alexis Knapp, Chrissie Fit, Kelley Jakle, Shelley Regner, Elizabeth Banks and John Michael Higgins all return and are joined by additions including John Lithgow and Ruby Rose. Pitch Perfect 3 is again produced by Paul Brooks of Gold Circle Entertainment and Max Handelman & Elizabeth Banks of Brownstone Productions, and is directed by Trish Sie (Step Up All In).