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Smellcome To Manhood, Old Spice introduces the School of Swagger.
As a mother to two boys, I’m realizing that they are growing into young men and with it will come lots of changes. Unavoidable changes. Changes that no matter how bad we squirm at the thought, we have to discuss them. Yes, I’m talking about puberty! Ready or not, here it comes. I’ve recently learned that one of the biggest changes is body odor. Around 12 years old it changes and is really noticeable by moms, you know we smell everything anyways and this can be a rather sensitive time for our sons to transition through.
I spent an afternoon with Old Spice learning about how they’ve done part of the job for me. They introduced The School of Swagger and Wild Collection line specifically geared to combating body odor for boys growing during puberty. The line of products from anti-persperant, to body wash and body sprays, bring about new scents, designed to activate when sweat is detected and keep the odor away from their skin and clothing. We also viewed The School of Swagger video series, a group of videos that confront the many changes that their bodies will encounter. Topics covered that really stood out to me were “the funky new smell”, oily skin and the follicles of men. Old Spice, the almost 80 year old brand, wants boys to know that there is a solution for some of the issues that they are experiencing. I felt that these are top hygiene subjects that need attention and Old Spice provided a great way to educate moms and sons. You can view the School of Swagger Video Series here.
Old Spice Guy Isaiah Mustafa and I have a chat about puberty and The School of Swagger.
Mom, I like these! They are on display in the bathroom for him and his brother to experiment with at their leisure.
Dr. G. (Deborah Gilboa) is a respected parenting and youth development expert and founder of AskDoctorG.com. Popularly known as Dr. G, her passion for raising kids with character makes her a favorite family physician and gives very helpful tips on how to approach your son to have “The TALK”! Who’s ever ready for it, but it has to be done. I think it’s safe to say that as a parent you want to be the first to have an in depth conversation with your son about changes to his body.
School is in session as actor and Old Spice Guy, Isaiah Mustafa, and Sweat Scientist, Jaime Stahl, debuts the Old Spice School of Swagger, a new edutainment video series developed for boys entering puberty, tapping the brand’s 80 year history of helping guys navigate the seas of manhood, on Thurs., Aug. 10, 2017 in Los Angeles. The www.schoolofswagger.com video series provides answers to boys’ (and their parents) awkward puberty questions, including the importance of a good grooming regimen that starts with Old Spice’s Wild Collection of products, including new Invisible Spray anti-perspirants. (Photo by Casey Rodgers/Invision for Old Spice/AP Images)
Jamie Stahl is a sweat scientist. I had no idea they existed! She and I spoke about her role at Old Spice and how they determine the names for scents from the Wild Collection, their line of products for boys entering manhood.
Are you really a sweat scientist?
- Yes, that is the title that Old Spice gave me. (She is a Chemical Engineer by degree.) Working in research and development I help to make sure that products meet the needs of boys and men for sweat protection.
What’s something really unique about your job tasks?
- I’ve spent many hours going into men’s homes watching them apply deodorant, talking to them about what they like and dislike and even watching them shower (bathing suits always required.)
How was it determined that the scents selected would be a good fit for boys and men?
- Lots of sweat testing with in house perfumers and market research on actual male consumers.
- She analyzes data to determine what scents should be used in the consumer market.
- A scent wheel is referenced to make sure that there is a balance in what’s being offered.
She also said that the biggest goal that Old Spice is trying to achieve with its Wild Collection is to let boys know that puberty is normal, they’re not alone on the journey and that there are products out there to help them get through it.
Old Spice has some of the best videos out there. My guys connected to the humor in them too.
The Old Spice Wild Collection –inspired by the wild kingdom’s personality traits –is available in anti-perspirants, deodorants, body washes, body sprays and shampoos, in the following scents:
●Krakengärd –Smells like citrus, fresh herbs, and the unspeakable power of the ancient ocean
●Bearglove –Commands grizzly-bear-level respect with smells of apple, citrus, and spice
●Wolfthorn-The sort of sophisticated wolf who wears a suit that has a suave, sweet orange scent
●Hawkridge–Outwits unsuspecting stink with its sandalwood and vanilla
The goal is for us moms to barely smell that we have a son, and he still gets to unleash his wild side in a responsible, great-smelling way. Young guys like the Wild Collection because it allows them to express their personalities and spread their wings with confidence (but not too high and far, mom!)
Moms and sons can find the Old Spice Wild Collection nationwide at drug stores, food stores, and mass merchandisers.